Good content and copy, everybody KNOWS they need it, everybody SAYS they will do it, yet few DO IT! If professionals and business owners know this, why do they not execute?
“My name is Michael Lucy, welcome to our blog and my journal. My goal is to write EVERY DAY and share experiences in the field and introduce the world to some of the INCREDIBLE PEOPLE I MEET!” ~Michael Lucy
Please allow me to introduce Mrs. Charlene Burke, your copywriting SECRET WEAPON!
I have known Charlene for 2-3 years now, okay the truth is that Charlene and I have been Facebook friends for 2-3 years! Isn’t that the new making new “friends”? 💖
Charlene and I are mutually connected in the digital, marketing, and media circles. She is WAY DIFFERENT than your average digital, marketing, and media junkie, Charlene is relatively quiet (meaning, she is not constantly boasting in public how smart she is). Which is EXACTLY the reason why she is our (you/me) SECRET WEAPON!
Charlene is a professional (semi-professional) pool player. Yep, she’s a legitimate real-life pool shark. Don’t believe me? Check out the picture below!
Beyond social media and pool, what I know about Charlene is through the looking-glass of social media and Facebook (isn’t it fascinating how we can know people, yet not know people?) On October 27th, Charlene and her husband celebrated their 29th wedding anniversary.
Simply suggesting that Charlene can just help you with copywriting and editing would be a HUGE disservice to both you and Charlene. We have to start somewhere though, so let’s start with COPYWRITING!
What is copywriting and why should you care? Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing and sales. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Wikipedia
Anybody can write (take me for example!!!), not everybody can create and induce action. TRUTH, I have spied on Charlene and her copy for a while, and she is REALLY good. If you are looking for flamboyant, eccentric, or emoji-filled copy it’s probably best to look elsewhere – IF, ON THE OTHER HAND, you want solid, proven, sales or marketing copy, Charlene is your secret weapon! Below is a just a small list of ways (deliverables) she can help;
QUESTION (helps if you know fishing): If you live in the upper midwest and want to go pike or musky fishing, would you bait your line with a tiny worm or minnow?
#TruthBomb – you might get lucky and land one or two small pikes with a worm but I can guarantee you though it will NOT be a trophy catch. It will likely be a desperate little pike just looking for a free or cheap meal. As exciting as it might be to reel in that fish at first, chances are that you will just throw it back because it’s under the legal limit OR it’s just not worth your time and effort to measure the fish then place on the stringer (you might actually get bit or cut yourself on a pike’s sharp teeth.)
Now apply that analogy to your business, does it sound familiar? WAY TOO MANY businesses get sucked into the “cheap and easy” trap of the internet, social media, prospecting, and direct mail game. You fish for business with the wrong bait, at the wrong spot, catch undersized fish that you have to throw back, and in the end, some fish actually come back to bite you!
It’s NOT easy and it’s NOT cheap but it can still be affordable! Some upfront due-diligence with your marketing, research, intelligence, and list cleaning/scrubbing can go a LONG way to saving you both time and money!
With Charlene, she will work with you to understand what you are fishing for and ensure you have the proper bait and provide you with intel to know where and how to fish, saving you both time and money! Below is a small list of ways Charlene can help you with market research;
I recently changed my career path from service to production, however, my roots are well-grounded in digital and a sound understanding of how to use digital “the right way”. I am now a “boots-on-ground” kind of person – BUT – when I meet with business owners, I ask some important questions that include;
“What are your biggest challenges and problems preventing your business from reaching your goals?
INEVITABLY, the four most popular answers are;
GUESS WHAT – Each one of those problems requires the ability to communicate, verbally and IN WRITING.
So, now that I am officially decommissioned from service, I needed STRONG partners to fulfill requests and help people and businesses solve these problems, enter Charlene!
Charlene and I have discussed and agreed on standards, services, and ways that she can help both YOU and ME. If you want to take your marketing and sales to the next level, and the obstacle preventing you from getting there is just MORE FUEL ON THE FIRE, fuel in the form of solid marketing and sales copywriting, Charlene WILL help you find the right fuel, pour in on your fire and bring to your business an EXPLOSION of progress to help you reach your goals!
BONUS: By completing the form below, you will receive a copy of my TAX-FREE COLLEGE EDUCATION AND RETIREMENT eBook.
Charlene Burke Contact Info
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Click Link Below to Learn More & Book a Call w/Charlene
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